Course 2: Using Wt Room & Practice Field to Change Culture

by Eric Marty


We all know culture is important – but what are actual tangible ways to build your program’s culture?


Coach Marty’s take a deep dive into his program philosophy, how he organizes his program, and some of the drills and methods he uses to build their culture.  You will come out with some innovative and creative ways to continue to build a championship caliber culture where you are at.


And remember now, Coach Marty has been through the fire.  He took over a program with 9 team members on a two year probation, so he understands what it takes to build culture from square zero.


The Coach


Eric Marty

Tight End Driven Multiple Gun Offense


California Golden Coast Conference’s 2018 & 2019 Coach of the Year Eric Marty’s TIGHT END DRIVEN MULTIPLE GUN OFFENSE has propelled Reedley College Tigers to back to back 10-1 seasons, conference championships, and Top-5 Offense Rankings in California (out of 68 CA JUCO teams).


Reedley averaged 45.7 points per game this season (4th best in the state), and 41.5 points per game in 2018 (7th best in the state).  The Tigers have also piled up the yardage on the ground and through the air, ranking 10th in total offense this season at 438.7 yards per game, and 5th in 2018 at 484.5 yards per game.


His system will show you how to involve tight ends and multiple personnel groupings to maximize your efficiency in all phase of your offense.  Coach Marty’s starting quarterbacks have finished 2nd and 5th in efficiency in the state the past two years, the Tigers’ starting tailback in 2019 led the state in yards per carry, rushed for over a thousand yards, and led the state in all-purpose yardage.  His has had more catches than any other collegiate TE group in the past two years.


Most impressively, Coach Marty was able to use his system to help transform Reedley from a 1-9 team on probation to back-to-back 10-1 seasons and conference championships.


He will break down the logistics of his offense from formations and motions, terminology, blocking rules, route concepts, quarterback reads, multiple RPO concepts and presentations, and much much more.


When you watch the Tigers play on game day, you will see a team that runs more offense (different formations, motions, plays, and concepts) that most college teams at any level, and is ultra efficient and effective doing it.  He will teach you the foundational principles to his TIGHT END DRIVEN MULTIPLE GUN OFFENSE so that you can implement at whatever level you are at!


Before accepting the Reedley Head Coach position, Coach Marty served as the Head Coach, Offensive Coordinator, and Quarterbacks Coach at East Los Angeles College in 2015. At ELAC, he helped rebuild the program, revamping facilities and the roster, and leaving the foundation for ELAC’s conference championship in 2016.
Prior to ELAC, Coach Marty was the Offensive Coordinator, Quarterbacks, and Receivers Coach at Moorpark College. Coach Marty took their offense from 64th in the state to 14th in just two years. He coached six All-Conference players.

Coach Marty received his first collegiate coaching job in 2012 at NCAA DII Oklahoma Panhandle State University where he served as the Receivers Coach and was promoted to Special Teams Coordinator.

Prior to his foray into coaching collegiate football Coach Marty served as Tight Ends and Receivers Coach (2009) and then the Offensive Coordinator, Quarterbacks, and Receivers Coach (2011, 2010) at his alma mater Meadowdale High School in Lynnwood, Washington. Meadowdale went 11-1 in 2009 and 2011 reaching the quarterfinals of the Washington State 3A state playoffs.


Coach Marty quarterbacked and punted for Meadowdale High School where he started his junior and senior at QB and finished with an overall record of 14-6. He also was the captain of Meadowdale’s 2004 3A Washington State Championship soccer team and named 2004 Washington State 3A Soccer Player of the Year by the Seattle Times Newspaper.
He went on to play collegiately at Chapman University 2004-2008 where he started three seasons at quarterback. Coach Marty compiled a 14-8 record as a starter, broke 6 school passing records, and led the team to back-to-back winning seasons in 2007 and 2008 for the first time since 1995, 1996.
After graduating from Chapman, he signed a contract to play professionally in Europe for the Bolzano Giants in 2009. He would go on to play for four teams in four years in the Italian and Austrian Football Leagues (Bolzano Giants 2009, Danube Dragon 2010, Bologna Warriors 2011, and Catania Elphants 2012). In four years, Coach Marty quarterbacked his teams to four first place League finishes, four championship games, won the 2009 Italian Superbowl with the Bolzano Giants, and the 2010 Austrian Bowl XXVI with the Danube Dragons. He was also named the Most Valuable Player of Austrian Bowl XXVI. Coach Marty’s finished his professional career with a 39-8 overall record. 152 touchdown passes to 30 interceptions (5-1 TD-INT ratio).

Ratings and Reviews (7)


Great info!

Feb 20, 20 09:33 PM


Coach Marty explains in great detail what it takes to build a championship culture! Recommend everyone to check this out!

Feb 21, 20 09:01 AM

It is a refreshing change of pace to have a coach actually give tangible ways to implement culture. You hear coaches in clinics throw the buzz word of "culture" out there all the time but you rarely have a coach share how to implement it. I feel like I can take this course today and make my players, coaches and, dare I say it, culture better today. Thanks Coach Marty for the insight.

Feb 21, 20 09:20 AM


Coach Marty covers a ton in this course and breaks it down in a way that you can understand. If you're building a program this is a great place to start! Thanks Coach!

Feb 21, 20 10:22 AM

Great breakdown of the concepts. Good work coach Marty!

Feb 21, 20 12:22 PM


Excellent material Coach Marty. Well worth taking the time to check it out!

Feb 23, 20 08:46 PM


There's a reason Coach Marty is a 2 time Junior College Coach of the Year. His presentation is practical, clearly presented and entertaining.

Feb 23, 20 09:13 PM

This Course Includes

24 hours on-demand video
Streaming from mobile and TV
Full lifetime access
Certificate of completion
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Course Info

Rating: (7)
Caterory: Coach Development/Program Development
Bookings: 49
Videos: 21