In this lesson, Coach Jerry Ticer emphasizes the importance of having a game plan for every position in doubles tennis. He highlights the crucial role of the player positioned at the back of the court, stressing that this player often determines the outcome of the match. Coach Ticer explains the importance of preparation and understanding the strategies behind hitting the ball, rather than simply focusing on keeping it away from the net player. He introduces a key rule: if a back player cannot hit the ball past the net player, they should consider using a lob with under-spin to give themselves a better chance of regaining control. This lesson aims to teach players how to focus on strategy and positioning to effectively contribute to their team's success in doubles tennis.