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Creating and Sustaining a Program of Excellence - JT Ayers
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  • 1

    Introduction
  • 2

    Creating and Sustaining a Program of Excellence
  • Chapter 1: A Shared Mission
  • 3

    Mission Statement
  • 4

    Values
  • 5

    Leadership Training
  • 6

    Individualized Connection
  • Chapter 2: Communication
  • 7

    Principles
  • 8

    The Speaker
  • 9

    The Audience
  • 10

    The Message
  • Chapter 3: The How of Communication
  • Lesson 11:
    Emails

  • 12

    How to Reach your Audience with the Right Message
  • 13

    Social Media
  • 14

    Website
  • Chapter 4: How to Create a Fandom
  • 15

    Recruiting
  • 16

    Tryouts
  • 17

    Gear for Athelets
  • 18

    Photographers and Videographers
  • Chapter 5: The How and Why of Marketing and Branding
  • 19

    Marketing
  • 20

    Building Rankings
  • 21

    Mass Specific Force
  • 22

    Logos and Posters
  • Chapter 6: Truly Better Leadership
  • 23

    Organization with Athletes & Coaches
  • 24

    Organization with Coaching Staff
  • 25

    Organization with Athletes
  • 26

    Dual Meet and Goals
  • 27

    Teach Your Athletes
  • Chapter 7: The Truth about Motivation
  • 28

    How to Motivate this Generation
  • 29

    Words Matter
  • 30

    A Defining Moment
  • Chapter 8: Grow as a Leader
  • 31

    Learning From Other Coaches
  • 32

    Summary
  • Chapter 9: Podcast
  • 33

    Discussion with JT Ayers

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Creating and Sustaining a Program of Excellence - JT Ayers

Have you ever wondered how to make your track team stand out, be the best, and continue to be the best? Then you've come to the right place. Here are some topics covered by Coach J.T. Ayers that help promote your team and receive continued funding for your program: Filming Branding Marketing Design Leadership On top of that, you will understand how to create a successful team through communicat...

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