In this lesson, Coach Koby Otto reflects on his early experiences as a head coach at Palo Duro High School, where he transformed a struggling tennis program with no culture into a competitive team. He emphasizes the importance of establishing team culture through three foundational pillars: values, attitude, and goal-setting. Drawing from his 38 years of coaching experience, Coach Otto shares insights on fostering player commitment, teamwork, and a sense of pride in representing their school. This foundational session sets the stage for developing a cohesive, goal-oriented team.