The video features Coach Smith, the offensive coordinator for East Texas Baptist University, who began his presentation after drinking three "Monsters". Coach Smith, who is originally from Mississippi, shared his coaching background, which includes 15 years coaching in Mississippi, serving as a head coach at Southwestern Assemblies of God University (SAGU) in Waxahachie, and coaching at Midlothian Heritage. He is currently the offensive coordinator at East Texas Baptist University (ETBU). His previous experience also includes being a 2A head coach and a 6A coordinator in Hattiesburg, Mississippi. Before getting into football, Coach Smith dedicated about 10 minutes to encouraging the audience. He emphasized that a leader is "all things in all situations" and must figure out what the situation needs. Drawing on his minor in biblical studies and three years as a pastor, he discussed:

• Limiting outside influence: Leaders must be careful how many people they allow to speak into their decisions because those people are not walking in their shoes.
• Focusing on solutions: Staring at problems for too long will prevent conquering them. Instead, coaches should focus on solutions and what their players can do.
• Being a watchman: Coach Smith believes that coaches and educators are watchmen. Citing Ezekiel 3, he explained that a coach may be the "last warning shot" for some senior, serving as the final person to speak into a player's life and offer direction. The Hebrew verb for "watchman" means "to look out or about, spy, keep watch" and "to lean forward, to peer into the distance". He encouraged the audience to "lean into the conversation" with a struggling player or junior high coach. He asserted that football is simply a "connector" for coaches to answer a calling, reach out to players, and be a "father to the fatherless".

Coach Smith also shared four book recommendations:

• Sun Stand Still by Steven Furtick
• Be Mean About the Vision by Sean Lovejoy
• Chase the Lion by Mark Batterson
• Developing the Leader Within You 2.0 by John C. Maxwell

He then introduced his family, including his wife, Christie, and four children: Kaylee (24), Kaden (19), Kai (13), and Collins (11). The football portion of the presentation focused on their offensive philosophy, which they call "Control Chaos". Offensive Philosophy and Terminology The core of the offense is creating "options". The mission is to "establish our identity to be efficient and fast," and the vision is to "have an identity that forces defenses to stay basic".

• Identity: Focuses on ball distribution, with the goal of 12 to 15 players touching the ball in a game.
• Options: The goal is to have two to four options on each play.
• Offensive Beliefs: They focus on transitions, use personnel names (e.g., "cheetah") instead of numbers (e.g., "10 personnel"), value tempo, and chart targets and touches.
• Five Principles of the System:
  1. Identification of Books: "Books" are read keys, not blocked.
  2. Identification of Level Numbers: Determines when the offense will run to an eight- or seven-man box based on level integrity.
  3. Get Tackled on the Hip: This is a phrase used to teach players to get vertical, aiming for one cut, not two or three. Getting tackled on the hip results in a "plus two" gain and easier play calls, like "second and four" instead of "second and six".
  4. Create Level Exchange: Forcing safeties to feel like linebackers and linebackers to feel like defensive linemen.
  5. Create Lateral Strain: Using formation to create lateral strain on defenders, especially "level two defenders" (linebackers).
• Terminology:
  • Books: Read keys.
  • Pop: Push the run or pass the ball (indicates RPO phase).
  • Dilly: Pre-snap reads.
  • Carts: Means "know and respect the situation".
  • Dirty Safeties: Safeties that are down in the box and playing run fits.
  • Level Two Integrity: Evaluated by whether linebackers are maintaining their position. The speaker will run into a heavier box if there is a compromise of level two integrity.
  • OSB: "Oh [__ ] button," used for a quarterback's reset option when the corner spins down.

Offensive Evolution The offensive system has adapted to different types of quarterbacks:

• 2018 (College): Averaged 36 points per game, pass-skewed due to a big, true drop-back passer.
• 2021 (College): Averaged 40 points per game with 2,800 passing and 2,700 rushing yards. The quarterback, Jordan Barlo, was an "extender or partial vacate guy".
• 2022 (High School): Averaged 43 points per game with his son, a true dual-threat runner, at quarterback.

The coach discussed running a "front side RPO" out of old school stretch. The quarterback's movement is taught using sequences of three, such as "three on the ride, three on the rip". When attacking the third level in the passing game, they attack through the "rails," throwing directly over the safety's head. On shallow passes, the quarterback's "feet set timing" on a "third level rail safety" drop read.