The speaker's primary focus in the video is getting the football to the best players and shaping game plans and call sheets to achieve this goal. The speaker emphasizes that they will find ways to get their best players the ball consistently and not allow defenses to take them away.

The speaker discusses several offensive concepts and their approach to calling plays:Player Utilization

• The speaker's top receiver had 93 catches compared to the second receiver's 30 to 40 catches, indicating a commitment to getting their best player the ball.
• To prevent defenses from anticipating the receiver's location, the team moves him around in different alignments, including outside receiver, wing, and even the backfield.

Offensive System

• The offense is largely West Coast-based in how it is called and set up, allowing for easy movement of players by simply changing words in the play call.
• The speaker notes that their plays are not simple on the front end but are built to adjust easily.
• The system is designed so that concepts can be double-called and tagged to create different variations of plays each week while still remaining the same for the players.
• Game plan plays often use simple "touchdown or checkdown" reads, which are one-to-two-to-check-it-down progressions. This allows the quarterback to stay off the full progressions and have more time.

Pass Concepts

• Inside Choice: This is described as their "bread and butter," often run out of 11 personnel with seven-man protection to allow the quarterback to have simple reads. The read is typically middle open/middle closed, leading to a vertical or bent route. The quarterback only has two options, not three. This concept has been used frequently over the last three years at North Valley.
• Double Post and Sail: The double post sets up the "sail" concept. The sail play is designed to protect the double post by including a flat control element (back or tight end). The quarterback reads the field safety to decide between the post or the sail out.
• Switch Verticals: This concept, often called "Sonic," is run out of 11 personnel, typically using a six-man protection. It is used to protect jet sweep. The quarterback's progression is a simple inside-out check.
• Scissors: This is a variation used effectively against teams playing quarters coverage. It is dressed up by putting the best player in the wing spot in 12 personnel and motioning the back out for flat control.
• Read and Jerk: This play is favored against teams that play with no linebackers in the box and a wide alignment. The quarterback stares at the Will linebacker; if the Will walls off, the quarterback works the jerk route off the Mike linebacker.

Protection

• The team emphasizes solid protection, often using seven-man protection to keep the quarterback well-protected and simplify his reads.
• Protection is managed with zone cutoff protection (tight end helps the tackle, back replaces) or zone insert protection (running back and tight end exchange roles).
• The system can handle four-to-a-side pressures by sliding the protection and adding the back or by having the tight end and back handle the side.
• They will not allow the running backs to check-release; they keep them in protection to look for extra work.

Screens and Tempo

• The speaker stresses the importance of screens to get fast players the ball in space. Screens are often dressed up with different formations and motions.
• Fast motions are used to make defenders back up, which softens the corner and makes perimeter blocks easier.
• The mentality for the screen game is treating it like a punt return against third and long when defenses play back.
• The team employs five "tempo calls" throughout the season, which use unbalanced, tackle over, or swinging gate formations to run a quick play and/or shift back into a funky formation while going fast.