he video is a presentation by a coach, identified as Coach Birdwell, and his Offensive Line coach, Cole Wills, discussing their unconventional and simplistic approach to football. Their goal is not to have others adopt their exact methods, but to encourage coaches, especially offensive coordinators (OCs) and new head coaches, that it is acceptable to "do things different" and "break away from the 'we've always done it that way'" mentality. Coach Birdwell's Philosophy and Offensive Structure:

• Simplicity and Efficiency: The core philosophy is that "simplicity is the ultimate sophistication". They strive to be the most simple yet efficient team in Texas. They believe "thinking kids are slow kids".
• Language: They use a universal, simple language across offense, defense, and special teams. They avoid the pitfall of sounding overly technical or smart (like on social media). They believe "points win you games," not complex words or diagrams. For example, they call a post route a "post" instead of using a number like "A" or "8".
• Offense Simplification: The offense is built on a simple structure to avoid having too many plays.
  • Base Formations: They use only two base formations (2x2 and 3x1).
  • Menu Formations: They have menu formations: quads, empty, and a trio bunch set, and they will always have some version of a two-back set.
  • Alignments and Motions: They use two alignments (squeeze and stacking receivers) and three motions (right, left, and always called the same thing regardless of position).
  • Plays: They carry three run schemes, two screens (a "fast" and a "slow," including now screens, bumps, swings, and a tunnel screen), and four quick game concepts. Their simplified Air Raid pass game includes mesh, wide cross, curl, and vertical routes.
• Reads: Everything in their offense is a one-to-two read.
• Quarterback Play: Quarterbacks (QBs) are taught the "absolute minimum" they need to know to execute a play at an elite level. Their QBs know about 5% of what Coach Birdwell knows. Their universal language for the QB is based on the outside backer (or "hang" alignment), corner depth, and the number of safeties, not on coverages. A "thinking quarterback is an inaccurate quarterback".
• Quarterback Drops: They use an unconventional drop technique, keeping the QB facing the line of scrimmage, not immediately cutting the field in half. This allows the QB to stop and throw anywhere on the field at any point.
• Seven-on-Seven (7-on-7): They use 7-on-7 as a major tool to run their actual offense and defense, with QBs taking correct drops, rather than treating it as "pillow football" with a different playbook and unorthodox passes.
• Game Management (Fourth Down and Two-Point Conversions): They are aggressive, preferring to go for it on fourth down to extend a drive. They punted single-digit times last year, usually only when they were far ahead or to punish the QB for poor performance. They also routinely go for two points after a touchdown. They prepare three unique two-point plays weekly, and they substitute a segment of special teams practice on Mondays to install and rep these plays.
• Quick Game Mindset: They treat quick passing concepts (e.g., hitches, stick, now screens) the same way run-oriented coaches treat the run game: if they get four to five yards, they will call it continuously until the defense stops it.
• RPO: They keep their Run-Pass Option (RPO) game simple, focusing on one simple RPO play that uses "replace routes" like a hitch replacing the outside backer ("hang") if he falls into the box.
• Sprint-Outs (Scheme): They have an "unlimited" sprint-out game where the receivers are signaled for their routes (outside in) instead of calling a named concept like "flood". The QB reads low-to-high, and there will always be a low route and a high route. They use this extensively when facing blitz-heavy teams or teams with superior defensive linemen.

Structural and Practice Differences:

• Warm-ups: They do not use traditional static stretch lines. They use a dynamic warm-up that involves football drills (e.g., "pat and go," "poops," "knife drill"), which lasts for about 10 minutes. This is followed by a "nitro" session of simple plays on air to reach full speed before practice.
• Throwing Drills: They conduct most throwing drills ("perfect routes" and one-on-ones) with a live pass rush to better simulate game conditions. They also use their coaches as the "reads" for simple one-to-two read drills to ensure accuracy and execution.
• Weekly Structure: They have four practices: Monday (longest, full practice), Tuesday morning (offense), Tuesday afternoon (defense), and Wednesday (full practice). Their athletic period on Thursday is used for lifting, and they get a small lift in Friday morning.
• Weekends: A significant unconventional practice is that they "do not meet for one second on the weekends in person". They believe this provides a greater advantage because coaches and players return "rested and juiced up" for the week, preventing burnout.

Coach Wills on the Run Game: Cole Wills, the Offensive Line coach, stated that their run game is also "numbers based," and they will not run the ball if there are six or more defenders in the box. They focus on three main run plays:

1. Fold: Against a four-man front, they fold one guy, the tightest shade. Against a three-man front, they "double fold the tackles".
2. GT Counter: This is Coach Wills' favorite play, and they can read the backside end to make it viable against a six-man box.
3. Outside Zone (Pop Sweep): This is a run play, but they use a dead toss (forward pitch) to the running back so that any mistake results in an incomplete pass rather than a fumble. Blockers must execute a "three-step indicator"—if they cannot hook the next man over in three steps, they turn upfield to the second level.