In this portion of the lecture, Coach Julie Merkes underscores the significance of modeling behavior for coaches. She emphasizes the importance of aligning words with actions, cautioning against incongruence between what coaches preach and how they behave. Merkes advises coaches to be mindful of their self-talk and actions, highlighting the impact they have on athletes' perceptions and behaviors. By embodying the values and behaviors they wish to instill in their athletes, coaches can establish trust, credibility, and a positive team culture. Additionally, Merkes emphasizes the importance of believing in all athletes, regardless of their level, as a fundamental aspect of effective coaching. She urges coaches to leave personal frustrations at the door and maintain unwavering support for every team member, fostering an environment conducive to growth and success.