Step 3A - Give each player a nickname. This is a massive part of the 'exclusive club mentality'! Nicknames are the love language for most athletes. Do you remember a coach using a nickname for you? If so, you know it brings back great memories. Coach Weaver calls this a 'call sign' using his fighter pilot theme. This is powerful! When they complete fall camp, each receiver is given a call sign by other members of the ARB. This could also be boot camp, spring practice, summer workouts, or something similar.

Step 3B - Create a patch for each member. Like the 'call sign', a patch is vital to making them feel a part of the club. Although they do not put them on the uniform, each member of the ARB carries his patch to each game. The patch is something 99% of them will keep for the rest of their lives. These patches are $10 each on ETSY but priceless in creating a membership mentality.