Step 4: Core values must be created. Make them position-specific and straightforward. Core values for the ARB are 'LED';
a. Lightening rod-bring the juice
b. Effort - total effort in every drill, every play, every day
c. Detailed - its all about the details

Everyone in an organization, a team, or a position group must all point to 'true North'. This means all know where the group is heading and what it stands for. Core values give your group the road map!