PILOT
Building Unit Identity
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Now Playing: Step 6: Social Media (Special Video on ARB on local news network)
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  • 1

    Step 1: Create a Name for your Unit Group

  • 2

    Step 2 - Power of a Hand-Written Note

  • 3

    Step 3: Nicknames and Patches

  • 4

    Step 4: Core Values

  • 5

    Step 5: Jersey Legacy

  • Lesson 6:
    Step 6: Social Media (Special Video on ARB on local news network)

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    • Step 7 - Social media hashtags. Let me be a little blunt here; it doesn't matter how you feel about social media. It is another love language for your athletes. Your 16-18-year-old players want to be recognized on Twitter, Instagram, or whatever is the next one.
      Create, with their help, a hashtag for each season. The ARB has used;

      2019 - Take Fl19ht
      2020 - neXXepisode
      2021 - Invas21on
      2022 - First Cla22

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Building Unit Identity

Coach Weaver is the wide receiver coach for the Madison-Richland Academy in Jackson, Mississippi. Like many of you reading this, he is an assistant coach who has his group but is not the head coach who has the authority to create team core values, a mission statement, or an intentional culture. But... John's head coach, Herbert Davis, told him to be the 'head coach' of his position group. John ...

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