In this segment of Coach Eamon McKenna's lecture, he delves into the art of program building and fostering a culture that reflects core values. Drawing from his own experiences, McKenna highlights the pivotal role coaches play in shaping not only athletic performance but also the character development of their athletes. He emphasizes the importance of aligning coaching practices with personal values, stressing that the power lies in creating a program that transcends mere competition and serves as a platform for holistic growth. Through thoughtful guidance and intentional communication, McKenna encourages coaches to cultivate environments where athletes feel valued, empowered, and part of something greater than themselves. By prioritizing the well-being and growth of their athletes, coaches can foster a sense of belonging and motivation that propels individuals to excel both on and off the field.