Hi, my name is Kevin Koskella. I started swimming competitively at age 8 and continued through college at University of California-Davis. It was there where I achieved All-American status in both the freestyle and backstroke.

After college I joined the corporate workforce. Like many people, I spent my work time at work sitting in a cubicle farm. Outside of work, I focused my spare time training for triathlons and open swimming events, studying nutrition, and working on getting a personal training certification.

I was feeling pretty content with my life. I was earning a steady paycheck and still had time to focus on staying fit and healthy. My life was pretty stress-free and seemed like it was headed in the right direction.

But then in late 2000, something terrible happened…

I got laid off!

It turns out I wasn’t as valuable at work as I thought. I was just another employee who lost his job when the dot com company I worked for started failing.

I was devastated. I felt sick to my stomach.

But you see, losing my job might be the best thing that ever happened to me.Let me explain.After I got laid off, I got motivated. I didn’t want to ever work for a company that I cared nothing about, and wanted to do something impactful in my lifelong passion- swimming.

I took what I knew about swimming, personal training, and proper nutrition and I started coaching other adults in masters level swimming and one-on-one lessons back in 2001.

I realized that most people have poor technique in the water and are using way too much energy to swim.

I went back and reviewed some of the basic freestyle techniques that helped me achieve All-American status in college.

Nearly Sinking in the Water to Becoming an Ironman Triathlete…

I started training athletes privately. It turns out that even early on, most of my students happened to be triathletes.

One of them was Jeff… a beginner triathlete.

Jeff presented a challenge.

While he has been cycling and running most of his life to get through his upcoming triathlon race… he could barely swim, yet alone complete the swim leg of the race!

But I rose to the challenge…and so did Jeff.

I started teaching him my energy-saving swim techniques. And while I was at it, I also started designing workout plans to help him get in top shape too.

I started studying the philosophies and techniques from some of the top swim coaches in the world. I tested everything I learned from them. What worked for me, I started using with Jeff and my other athletes. What didn’t work… well, I quickly discarded that and kept testing new ideas.

Jeff was my most beginner student, and yet, he whizzed through the drills and techniques I presented to him…I realized at that point that this stuff really works!

6 Weeks to success…

Within 6 weeks from the time we started working together, Jeff was going from the VERY back of the swimming pack to mid pack in his sprint and Olympic distance races…and most importantly, having much more energy for his strengths, the bike & run!

Within a few months, Jeff gained enough confidence to set his sights from Nearly Sinking in the Water to Becoming an Ironman Triathlete!

I felt like I did my job.

It didn’t take long until I had created my own system for training triathletes how to excel at the swim, based on what I was having Jeff and others do.

This system has enabled me to train triathletes — from beginner through professional — and help them become very good swimmers and even better triathletes within a short amount of time.

Pretty soon, the word started spreading and more people started contacting me for coaching.

Well, it didn’t take long for my schedule to become jam-packed. Before I knew it, I was turning away people who wanted my help because I didn’t have any openings in my schedule to offer them!

Finally, in 2003, I decided to offer help in an additional way. I took some of the techniques that I use with my coaching clients and I created an ebook called “The Complete Guide to Triathlon Swimming”.

Since then, thousands of people have eagerly grabbed it and many of them report new record times in their very next triathlon.