Building a Program Series: Have a Plan and Sell that Vision

Lesson #1 of the Building a Program Series - Have a Plan and Sell that Vision

This lesson is one of ten in our Building a Program series. This series focuses on a combination of off-court and on-court ideas that can take your program to the next level or build it from the ground up. These ideas have been built through 25 years of running a highly successful high school basketball program.

Each course in this series is a 2,000 word article that includes highly specific examples and ideas that can help you build your program. These writings are easy to read and are downloadable PDFs, so you can always save them. 

Here is a short excerpt from this lesson, titled Have a Plan and Sell that Vision:

"You can see that these plans are usually a combination of on-court and off-court qualities. By no means is your plan a catch-all for everything you’ll do as a program. But, the overall plan should provide a hook or a big picture for everyone associated with your program to hold onto.  You’ve probably heard of the “elevator pitch.” Well, imagine yourself in an elevator with someone who asks you what your program or team stands for. You should be able to start with your one-sentence plan and then expand on it for no more than 20 seconds. When that person steps out of the elevator, he should know your plan. He might not believe in it and could have a totally opposing viewpoint on how things should be done, but he at least should understand clearly what your vision is for your team or program. "

This course is all about the power of identity within your program!