Course 31: Changing Culture

by Eric Marty
Course 31: Changing Culture


We all know culture is important – but what are actual tangible ways to build your program’s culture?

Coach Marty’s take a deep dive into his program philosophy, how he organizes his program, and some of the drills and methods he uses to build their culture.  You will come out with some innovative and creative ways to continue to build a championship caliber culture where you are at.

And remember now, Coach Marty has been through the fire.  He took over a program with 9 team members on a two year probation, so he understands what it takes to build culture from square zero.



The Coach


Eric Marty

Tight End Driven Multiple Gun Offense


Back-to-Back Conference Coach of the Year Eric Marty’s TIGHT END DRIVEN MULTIPLE GUN OFFENSE propelled to 20-2 record, conference championships, and a bowl win.

There are 68-Jr Colleges in Calfornia…

  • Averaged 45.7 points per game this season (4th best in the state), and
  • 41.5 points per game in 2018 (7th best in the state).
  • Ranking 10th in total offense this season at 438.7 yards per game, and
  • 5th in 2018 at 484.5 yards per game.

Most impressively, Reedley was a 1-9 team on probation prior to Marty's arrival.

  • QBs have finished 2nd and 5th in efficiency in the state the past two years,
  • Tailback in 2019 led the state in yards per carry, rushed for over a thousand yards, and led the state in all-purpose yardage. 
  • TE's have had more catches than any other collegiate TE group in the past two years.

Before accepting the Reedley Head Coach position, Coach Marty....

  • East Los Angeles College Head Coach, Offensive Coordinator, and Quarterbacks Coach in 2015.
  • Moorpark College Offensive Coordinator, taking the offense from 64th in the state to 14th in just two years.
  • Oklahoma Panhandle University in 2012 as the Receivers Coach and Special Teams Coordinator.

Coach Marty also has coached high school football in his home state of Washington. As the OC, Marty led his alma mater to an 11-1 record in 2009 and reached the 3A quarterfinals in 2011.


  • 3-year starting QB at Chapman University,
  • compiling a 14-8 record as a starter,
  • broke 6 school passing records, and
  • led the team to back-to-back winning seasons in 2007 and 2008 for the first time since 1995, 1996.
  • Led four different teams to League titles in four years in the Italian and Austrian Football Leagues,
  • Won the 2009 Italian Superbowl and the 2010 Austrian Bowl XXVI.
  • Named the MVP of Austrian Bowl XXVI.
  • Professional career record of 39-8. 152 touchdown passes to 30 interceptions (5-1 TD-INT ratio).
  • Marty went 14-6 as a high school QB and was the state player of the year in soccer.

Ratings and Reviews (8)


Great info!

Feb 20, 20 09:33 PM


Coach Marty explains in great detail what it takes to build a championship culture! Recommend everyone to check this out!

Feb 21, 20 09:01 AM

It is a refreshing change of pace to have a coach actually give tangible ways to implement culture. You hear coaches in clinics throw the buzz word of "culture" out there all the time but you rarely have a coach share how to implement it. I feel like I can take this course today and make my players, coaches and, dare I say it, culture better today. Thanks Coach Marty for the insight.

Feb 21, 20 09:20 AM


Coach Marty covers a ton in this course and breaks it down in a way that you can understand. If you're building a program this is a great place to start! Thanks Coach!

Feb 21, 20 10:22 AM

Great breakdown of the concepts. Good work coach Marty!

Feb 21, 20 12:22 PM


Excellent material Coach Marty. Well worth taking the time to check it out!

Feb 23, 20 08:46 PM


There's a reason Coach Marty is a 2 time Junior College Coach of the Year. His presentation is practical, clearly presented and entertaining.

Feb 23, 20 09:13 PM

Michael Westmoreland

This course is a game changer! A must have if you want to be a championship coach!

May 10, 20 06:11 AM

This Course Includes

24 hours on-demand video
Streaming from mobile and TV
Lifetime access
Certificate of completion
100% money back guarantee

Course Info

Rating: (8)
Caterory: Football/Program Development
Bookings: 212
Videos: 28