Josh Cochran & Juice Johnson - Texas Tech Univ. Run Game & Pass Game

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Josh Cochran

One of the top up-and-coming coaches in college football, Josh Cochran enters his third season on Joey McGuire’s charter staff as Texas Tech’s tight ends coach and his first in the role of run game coordinator. 

Cochran began his coaching career like several other members of the Texas Tech staff in the high-school ranks as the offensive line coach at Lindale High School in East Texas. He is a former member of the Texas High School Coaches Association, an important aspect of Texas Tech’s football program.

A three-year letterman on the offensive line at Texas, Cochran was tabbed a Freshman All-American by Yahoo! Sports in 2011. He played in 31 games over his Longhorn career, making 23 starts before ending his playing career early in the 2013 season due to a chronic shoulder injury. In addition to his success in the trenches, Cochran was also a first team Academic All-Big 12 selection in 2012 and a four-time member of the Big 12 Commissioner's Honor Roll.

A native of Hallsville, Texas, Cochran earned his bachelor's degree in kinesiology from Texas in 2014 and then his master's in sports management from Baylor in 2019. He is married to the former Olivia Dietrichson. The couple welcomed their first child, Campbell, in March 2022.

Juice Johnson

Justin Johnson enters his second season on the Texas Tech staff in his role as assistant head coach, offensive passing game coordinator and wide receivers coach.

Johnson, nicknamed “Coach Juice” throughout his career, arrived in Lubbock after a three-year stint at Baylor where he worked alongside head coach Joey McGuire during the 2020-21 seasons. A known name throughout the state of Texas, Johnson has also worked at both Houston, his alma mater, and Kansas in full-time roles.

Johnson, an All-Conference USA wide receiver at Houston, served as the running backs coach at both Baylor (2020-22) and Houston (2019) before moving back to the wide receiver room upon his hiring at Texas Tech. He was previously the wide receivers coach at Kansas for the 2018 season.

Before beginning his coaching career, Johnson was a four-year letterwinner for Houston where he still remains one of the top pass catchers in program history. A first team All-CUSA selection as a senior in 2011, Johnson had an explosive final season as a Cougar, catching 87 passes for 1,229 and 12 touchdowns as he still ranks in the top 10 all-time in Houston history for single-season receiving yards and touchdowns.

Johnson earned his bachelor’s degree in kinesiology and sports administration from the University of Houston in 2011. He and his wife, Aisha, have two children, Jayden and Kingsley.