Landon Keopple, Texas State Univ. - Mastering Offensive Motion

In this course, Texas State Offensive Coordinator Landon Keppel shares an inside look at how his staff uses offensive motion to outsmart defenses and create explosive plays. Drawing from his journey as a third-generation coach and his experience across Arkansas, Hawaii, and Texas, Keppel explains how simple shifts and motions can stress defenses, provide quarterbacks with pre-snap answers, and put playmakers in the best position to succeed.

Through detailed breakdowns of game film and practical teaching points, coaches will learn how to:

• Use motion to add or remove defenders from the box in the run game

• Create coverage indicators to identify man vs. zone

• Design multiple variations of base plays to keep defenses off balance

• Generate favorable matchups that exploit defensive weaknesses

• Improve alignment strategies for receivers and running backs

This is not about reinventing the playbook—it’s about mastering the art of disguise, communication, and execution. Coaches will leave with actionable tools to enhance their offensive system and give their players a competitive edge on the field.