How to build a Championship Football program

by Kevin Kelley
How to build a Championship Football program


18 State Championships between these two Arkansas High School football coaches (kelley has 9 as well as the banner is wrong)! Over 50 years of coaching experience! These two have been successful for so long and do many things very differently within their programs! There are SO MANY different ways to win! In this video series, Coach Jones and Coach Kelley go back and forth about how they deal with a multitude of issues on building their programs. Come and take a deep dive into what makes these programs sustainable over such a long period of time!


The Coach


Kevin Kelley

The Coach that Never Punts and Onside Kicks


Rick Jones

High School and College Coach for 41 years

Head High School Coach for 30 years

College assistant for three years at Missouri State University

Head Coach at:  Edmond High School, Tulsa Union High School, Broken Arrow High School, and Greenwood High School

Overall Coaching Record:  307-72;  State Champion 9 Times; State Runner-Up 5 Times; 18 Time Coach of the Year;  Record at Greenwood:  8 State Championships, 3 Runners-Up, 175-24 (14 Years).  2012 National Federation of High Schools Football Coach of the Year.  Inducted to the Oklahoma High School Coaches Hall of Fame 2013.  Arkansas Democrat-Gazette State Coach of the Year 2013.  Positive Coaching Alliance 2016 National Double Goal Coaching Award. Harding University Athletic Hall of Fame 2016. 2017 Semper Fidelis Coach Award;  2018 AFCA Power of Influence Award;

Professional Organizations:  Arkansas Football Coaches Association, Arkansas Activities Association Football Advisory Board;  NFHS Coaches Association; American Football Coaches Association

Played 4 years of football at Harding University  1973-1976


Kevin Kelley

18 years as head coach with a total record of 216-29-1. Before becoming head coach at Pulaski Academy HS, the team had never been past the semifinals and had only been there twice.  Since then, the school has been to 15 semifinals, 12 championship games, and won 9 state championships.  He was has been named USA Today National Coach of the Year, coached in the Under Armour All America Game, appeared in multiple television stories including HBO Real Sports, and a 30 for 30 Short.  There will be a series of released videos of the entire program on CoachTube.

Ratings and Reviews (2)

Tyler Dorton

Fantastic Course! Two EXTREMELY respectable coaches, who couldn’t be any different finding parallels in philosophy and conversing about how and why they do things differently. Absolutely a must watch course.

May 31, 19 10:17 PM

John Bronkhorst

Great video!!! Listening to two championship coaches talk about the in's and out's of their respective programs.

Mar 28, 23 02:02 PM

This Course Includes

24 hours on-demand video
Streaming from mobile and TV
Lifetime access
Certificate of completion
100% money back guarantee

Course Info

Rating: (2)
Caterory: Football/Program Development
Bookings: 103
Videos: 10