Coaching Culture, Gen Z, and effective Practice planning - Patrick Murphy

Presented by: Head Coach Patrick Murphy | University of Alabama Softball

What if the secret to winning more games… was loving your athletes more?

In this powerful and emotional clinic session, legendary Alabama Softball coach Patrick Murphy shares the soul of his coaching philosophy—one built not just on championships, but on character, connection, and care. This isn’t just about coaching players—this is about changing lives.

Inside this course, you’ll learn how to:

• ✅ Build a program culture rooted in mudita—a joyful celebration of others’ success

• ✅ Use recruiting strategies that prioritize intangibles over stats (like “unconditional love without judgment”)

• ✅ Create unforgettable team bonding moments that strengthen trust and vulnerability

• ✅ Coach Gen Z athletes with empathy, consistency, and purpose

• ✅ Foster player-led leadership and lasting life skills through intentional traditions

Coach Murphy opens his playbook—both strategic and emotional—sharing stories and rituals that shaped his program’s identity and sustained a culture of excellence for decades.

If you want to coach with impact, build a team culture that endures, and truly connect with your athletes on and off the field—this course will challenge, inspire, and equip you.

Don’t just coach games. Coach people.