Creating and Sustaining a Program of Excellence

Description

In this extensive presentation, Coach Ayers will walk you through what it looks like to build a long-lasting, effective, and sustaining program of Excellence. After this course, your program will not only look like a Division 1 College Program but perform like one too.

Build a Community

Utilize the tools to Market and Brand Your Program

Learn the ins and outs of Communication

Create Leaders that last

Learn how to Motivate in the right way

Create a Mission, Value System, and a Fan Base that will lead to lasting success!

Become the Head of one of the most exciting programs in your area by following these lessons, examples, and advice from Coach JT Ayers.

Lessons

1 Introduction and Trailer 1:33

Before we Begin

2 Foundation to this Presentaion 1:31

A Shared Mission

3 A Mission Statement and Policies 2:41 4 Values 2:16 5 Leadership Training 1:16 6 The Senior Sendoff 0:58 7 Individualized Connection 1:26

Foundational Principles of Communication

8 Intro 0:38 9 Greek Wisdom 0:43 10 The Pathos of Communication 1:45 11 The Ethos of Communication 1:02 12 The Logo of Communication 1:23

The How of Communication

13 Emails Done Right 2:36 14 Social Media Done Right 1:56 15 Examples of Social Media 1:41 16 A Website Done Right 3:00 17 Videos and Youtube Done Right 0:36

How to Create a Fandom

18 A Reason to Follow 2:09 19 Create Value to Buy into 2:41 20 What about Team Gear? 1:55 21 Gear Examples 1:07

The How and Why of Marketing/Branding

22 Creating a Community to belong to 3:40 23 Mass Specific Force 1:45 24 Create the Right Logo 2:56 25 Look Official and Impressive 2:19

Truly Better Leadership

26 Leading your Coaching Staff 2:41 27 Leading your Athletes 2:01 28 Leading your Community 3:43

Truth about Motivation

29 How to Motivate this Generation 3:23 30 A Defining Moment 1:33

Grow as a Leader

31 How to Grow into a Better Leader 2:22

Conclusion

32 Final Thoughts 0:52 33 Coach Ayers Conclusion 1:30 34 Thanks! Contact 0:51

The Coach

JT Ayers

Legacy of Speed

JT Ayers:

Coach JT Ayers is a three-time Orange County Track Coach of the Year (2013, 2016, 2019) and has been coaching Track and Field for 14 years. Coach Ayers led his team at Orange Lutheran High School to its first CIF Division 3 Championship in 2013. After that, he took over at his Alma Mater, Trabuco Hills High School, as Head Coach of the boy's team in 2014. Since then, his athletes have broken 35 grade level and 8 school records, 3 All-Time Orange County Records, and the team has been ranked #1 in Orange County 4 different years (2015, 2016, 2018, 2020).

In 2019 the Boys 4x100 team placed 4th at the CA State Finals and ran the 2nd fastest 4x100 mark in Orange County History (the fastest was run by Trabuco the previous year). The Boys 4x400 team also placed 4th at the CA State Finals, running a new school record and 7th fastest 4x400 mark in OC History. This past season, even cut short, the Boys team were crowned 2020 CA State Dual Meet Virtual Champions in a tournament hosted by Milesplit CA.

Coach Ayers received his B.A in History from Cal Poly San Luis Obispo, and his Teaching Credential and Masters in Coaching and Athletic Administration from Concordia University, Irvine. He is currently the Executive Director of CoachAyers.com, has published work in SimpliFaster.com, and teaches full time at Trabuco Hills High School.

Follow Coach Ayers on Twitter @CoachJTAyers