The 7 Fundamentals of Mental Toughness™ is a curriculum based on the foundations of modern cognitive science. Extensive interdisciplinary research at major universities across the country provides the theoretical and experimental foundation for cognitive science, including the disciplines of psychology, biology, neurology, computer science and others. The recent extensive involvement of scientists from these fields has led many to refer to this as a major movement in science, the “cognitive revolution.”
Much of AST’s curriculum is based on cognitive science, including modern cognitive theory of human behavior, a conceptual framework that emphasizes the importance of the mind on human behavior. Essentially, we use the principles of cognitive psychology to teach individuals and members of organizations and teams to use the skills of thought and analysis in setting and reaching goals.
The AST curriculum interprets scientific research and conveys it in a way that is easily understood by the average coach, club administrator, parent, and athlete. The 7 Fundamentals of Mental Toughness™ provided the tools necessary for achieving unprecedented record-breaking results – at home, at school, and on the field of play.
The 7 Fundamentals of Mental Toughness™
Fundamental #1: Vision Drives Performance
Fundamental #2: Open Your Eyes Open Your Mind
Fundamental #3: What You Say is What You Get
Fundamental #4: Broad Comfort Zones = Room to Move
Fundamental #5: Goals Keep You Growing
Fundamental #6: Staying Cool Means Controlling Focus
Fundamental #7: Teamwork Wins
Jim is the CEO/Founder of Advance Sports Technology, Inc. He is an Author, sought after Keynote speaker on Human Performance and Leadership Advisor.
From Fortune 500 companies like Boeing, Nordstrom, Lexus to professional sports teams and athletes like the Seattle Sounders FC, NBA/NFL Players to collegiate teams like California State University Fullerton, University of California Irvine, UNLV, Seattle University and collegiate athletes to youth sports clubs, teams and individuals, Jim Madrid and AST has helped these organizations and individuals achieve unprecedented, record breaking results.
Jim and Advance Sports Technology, Inc. have created a cohesive process of improvement through their world class ‘Mental Conditioning’ program, The 10 Fundamentals of Mental Toughness™.
AST’s programs for Corporate, Associations, Administrators, Coaches, Officials, Elite and Student Athletes.
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