Tom Nordland

Tom’s original “Swish” video is a classic introduction to shooting and the preferred starter video for younger kids (up to 7th or 8th grade). Produced in 1997, this 56-minute presentation simplifies the skill such that anyone can learn the basic motions. It presents an uncomplicated approach, talking about things like the value of shooting from bigger muscles, of minimizing variables in the Release, the importance of alignment, and of the mental conversation going from “I am not a shooter” to “I am becoming a shooter,” to “I AM a shooter!”

You come away from Swish with a new understanding of how shooting can be easier than you ever thought. It de-mystifies the skill and inspires kids to want to practice. Each time they go on a court they will be developing their game, not just heaving shots up there hoping for success.

The second Swish video was created in 2005 and is the “Application” of the Swish Process. It's a two-hour creation describing in great detail the steps to both learning and coaching this simple, extraordinary approach to shooting. It will answer just about any question you have. You’ll see examples throughout the video of Tom’s students demonstrating the steps to great shooting while knocking down their shots with ease.

The original “Swish” is the kind of video you may want to watch occasionally for the simplicity and wisdom it contains, whereas you’ll want to watch “Swish 2” over and over and over, it is so rich with content. It contains new insights Tom had from eight more years of studying and teaching the skill of shooting.

And Swish 3 extends the methodology to the humble little Free Throw.

Check it out!  It will teach you, step-by-step, how to coach yourself or others to excellent Free Throw shooting.  It comes with a 90-day unconditional money-back guarantee so you have nothing to lose!  View the sampler video below.  It will give you a good "taste" of what's in Swish 3!

This third video expands the Swish methodology, focusing on the humble and humbling Free Throw. My explorations led me to discover how Newton’s First Law of Motion, the “Law of Inertia,” applies to shooting a basketball, in this case, the Free Throw. The Law says: “An object in motion tends to stay in motion and in the same direction until affected by an outside or unbalanced force.” In basketball, if you can set the ball on line and get it moving (accelerating) before the Release, you’re generating powerful Inertia which, if “caught” (by not pausing or stopping the action), will lead to much greater accuracy.

I compare the Swish approach to the commonly-taught instructions that got us in this shooting mess in the first place. I show how “Squaring Up,” “Wrist-flipping,” “Reach your hand into a Cookie Jar,” “Elbow under the ball,” etc., make shooting more difficult, not easier. They affect power and alignment and increase the possibility of variation. Swish is about minimizing variables, not increasing them.