Mason Waters

A Robust and All-Encompassing Social Media Strategy and System Designed Exclusively for College Athletics 

Everyone who matters to your Athletics organization is on it. Recruits, student-athletes, alumni, boosters, fans, students, parents, and more. You must have a plan to capitalize.

After spending a year as an NCAA Assistant Basketball Coach, I realized a need for social media development in the world of college athletics. It seemed to me that Coaches, ADs, SIDs, GAs, and others all knew social media skill was necessary... but didn't know where to begin or what to do. One of the many reasons for this was because social media takes time.

This book was written specifically for those programs who can't hire a full-time social media manager. This book was written for NCAA D2, D3, JUCO, NAIA, and NCCAA programs... programs who have assistant and head coaches run their own social media. 

My goal is to provide the knowledge to guide your actions, the system to produce content efficiently, and the skills to tap into the opportunities presented on each platform.   

Whether you are a Head Coach, an AD, SID, GA, or up-and-comer, the vast information within this book will help you build your program's and personal brand through social media. Your organization and brand will grow, and your odds at career success will increase. 

This book is deep. Within this 167 page book, you will learn:

- An comprehensive social media strategy for every level of college athletics. This work serves NCAA D1, D2, D3, NJCAA, NAIA, and NCCAA levels.

- A complete and meticulous system that enhances every part of your operations including fundraising, recruiting, community support, and alumni relations.

- A guiding philosophy that will grow your accounts and increase your reach and influence

- Strategies to make your social media efforts more efficient 

- Tips to Increase fundraising/donations, alumni engagement, community support, and more

- Tactics to use on each platform

- Approaches to build an engaging newsletter for alumni or community 

- Tactics and tools on multiple platforms

- Strategies to increase student-involvement 

- Branding tips specifically for ADs and Coaches 

- and more...

Grab your copy today if you are ready to build a dominant, lasting brand. 

Item Details:

52,940 Words

172 Total Pages Including Cover Page, Intro, Table of Contents

Approximately 6-7 Hours to Read

This addition to your drill and coaching library is a 165-page drill book featuring 79 drills, small-sided games, and series of moves. Each drill includes suggested teaching points, variations to each drill, and the written set of instructions for each drill.

This book features various drills focusing on all aspects of basketball. These include:
- Shooting (and it's various elements: Footwork variations, bad passes, etc.)
- Footwork 
- Series of moves (Ball screen play, down screens series, and more)
- Post play
- Reads and decision making 
- Defensive rotations (Cover downs, tagging rollers, and more)
- Situational 1v1, 2v2, 3v3, and 4v4
- And pure skill work

Whether you are looking for ways to build your players skills or simply wanting some fresh, new ideas to incorporate into your team, this drill book is the resource for you