Lifting for Speed Made Easy

by JT Ayers
Lifting for Speed Made Easy


"Mass Specific Force" is a unique, simple, and extremely effective approach to lifting weights for increasing speed.  It is applicable to many sport disciplines, especially those where speed is a key performance indicator.      

In this distinctive and radical approach to the weight room, the training goal is to increase strength levels without increasing body weight.  The increase in force applied to the ground in relation to body weight improves stride length and stride frequency...the holy grail to running faster!  This system of lifting has directly benefited some of the top athletes in the NFL, NCAA, Olympics, and High School level athletes. 

Efficiency is the key!  Minimum time, minimum equipment while accomplishing the goal of large strength increase with minimal weight gain! 

Notable highlights: Christian McCaffrey (Football), MaryBeth Sant (Professional Sprinter), Janine Beckie (Man City Soccer), Trabuco Hills HS in CA, Valor Christian HS in CO (Prominent T&F Programs).


The Coach


JT Ayers

Legacy of Speed


Brian Kula: 

Coach Kula has worked with thousands of athletes in his career as a track & field, sport performance and football coach. He has coached multiple National Champions, All-Americans, Gatorade Players of the Year and State Champions in a variety of sports.  Kula has 22 years experience in the athletic development of athletes at all levels from youth to professional. He earned his Bachelor’s degree in Kinesiology from UNC in 1996 and began his professional career in the same year. In addition to many years as a head track coach and architect of numerous championships and records, Kula also coached football and operated strength and conditioning programs.  He directed all facets of strength, speed, agility, conditioning, testing, recovery and nutrition.

Kula has been a presenter at coaching clinics for speed development and training programs in a number of states and consulted for various programs around Colorado.  In 2002, he founded Advanced Training System, a sports performance business.  ATS served youth, college and professional athletes in a multi-sport training program. The program was highly successful in the development of athletic performance for many years. Coach Kula has worked with Division 1 athletes from over 25 universities across the country including notable local athletes Christian McCaffrey - #8 Overall NFL Draft Pick ’17 (Carolina Panthers), Anna Hall - US Record Heptathlon/Pentathlon ‘19 (Georgia), MaryBeth Sant – US #1 100m ‘13 (Oregon/CSU), JT Scheuerman - US #2 400m ‘06 (Baylor) and many other professional athletes.

Most recently while at Valor Christian high school, Kula served as an athletic director, track and football coach. His passion and success for the development of athletes to maximize their potential has been recognized at the state, regional and national level. As an athlete, Kula was an accomplished Decathlete at the University of Northern Colorado earning All-American honors and played wide receiver for the football team. He was inducted into the UNC Hall of Fame, class of 2014.

Follow Brian Kula on Twitter @KulaPerformance 

JT Ayers:

Coach JT Ayers is a three-time Orange County Track Coach of the Year (2013, 2016, 2019) and has been coaching Track and Field for 14 years. Coach Ayers led his team at Orange Lutheran High School to its first CIF Division 3 Championship in 2013. After that, he took over at his Alma Mater, Trabuco Hills High School, as Head Coach of the boy's team in 2014. Since then, his athletes have broken 35 grade level and 8 school records, 3 All-Time Orange County Records, and the team has been ranked #1 in Orange County 4 different years (2015, 2016, 2018, 2020).

In 2019 the Boys 4x100 team placed 4th at the CA State Finals and ran the 2nd fastest 4x100 mark in Orange County History (the fastest was run by Trabuco the previous year). The Boys 4x400 team also placed 4th at the CA State Finals, running a new school record and 7th fastest 4x400 mark in OC History. This past season, even cut short, the Boys team were crowned 2020 CA State Dual Meet Virtual Champions in a tournament hosted by Milesplit CA.

Coach Ayers received his B.A in History from Cal Poly San Luis Obispo, and his Teaching Credential and Masters in Coaching and Athletic Administration from Concordia University, Irvine. He is currently the Executive Director of CoachAyers.com, has published work in SimpliFaster.com, and teaches full time at Trabuco Hills High School.

Follow Coach Ayers on Twitter @CoachJTAyers

Ratings and Reviews (19)

Wade Houchin

Good recap on what I've been studying and implementing for a while now myself. Great guys with a ton of progressive knowledge and experience to offer!

Dec 17, 20 01:27 PM

Andy LeBlanc

Coach Ayers & Coach Kula do a tremendous job of breaking down and explaining the details of their weight program. You need very little equipment and is something that a day 1 beginning coach can implement today. I'm hoping they do one of these for football athletes!

Dec 28, 20 11:06 AM

Tyler Rathke

Well organized and easy to implement for coaches of any ability level. Really will help with all athletes of any skill and ability. Would be really easy to implement at practice down on track or field. Minimum equipment and coaching needed.

Dec 29, 20 05:20 PM

Jim Clarkson

Great course! every track coach and even football coaches (I am both) should check out.

Dec 30, 20 08:58 AM

Erik Becker

What an amazing start to the New Year! Brilliant work by JT & Brian. I am so pumped to try this on myself & my team. Awesome stuff guys!

Jan 1, 21 01:36 PM

Rich Walters

This is great stuff. Thank you guys for doing this. So much great information, appreciate you sharing. Really excited to implement this.

Jan 19, 21 04:55 PM


Not as much content/programming as I was expecting for the price.

Apr 25, 21 02:27 PM

A Courter


Sep 7, 21 03:57 PM

Evan Baubles

Top notch program and instruction

Oct 17, 21 12:09 PM

Eddie Mellado

Great applicable information with science backing

Feb 5, 22 09:25 AM

Adrian Gonzales

concise content, highly transferable

Feb 20, 22 02:22 PM

Roy Simonsen

Graet course 👍👍

Dec 16, 22 09:04 PM

Aaron Moran

This is an awesome introduction to the Mass Specific Force program.

Mar 3, 23 06:29 AM

Corey Sample

Great course with an emphasis how to get your athletes faster! Thank you again for these courses!

Jul 24, 23 08:05 PM

Easton Miller

it works and improvements come fast

Oct 3, 23 07:06 AM


Loved it

Dec 17, 23 01:34 AM

Brett Canter

Simple, and science-based. Love it!

Jan 9, 24 07:45 AM

Martin Brown

Coach JT and Coach Kula do a phenomenal job of breaking down their system while also showing that you don’t need a lot of gimmicks and/or fancy equipment to get amazing results. Simple, effective and easy to follow principles backed by science and easy to implement no matter where you coach at

Feb 5, 24 07:27 PM

David Taitelbaum

Really good overview on how to approach lifting with a goal of maximizing speed. There's a nice mix of exercises covered and coach Ayers and Kula give some good examples of set and rep ranges. I also liked the worksheet coach Ayers uses with his athletes and I will do something similar.

Feb 6, 24 05:30 AM

This Course Includes

24 hours on-demand video
Streaming from mobile and TV
Lifetime access
Certificate of completion
100% money back guarantee

Course Info

Rating: (19)
Caterory: Track and Field/Strength & Conditioning
Bookings: 428
Videos: 38